Dia color is a demi-permanent alkaline color without ammonia to achieve shiny hair. Reverses the effects of melanin loss for 6 weeks of color gloss* and covers up to 70% of gray hair. Provides 3x more shine** and revives hair color. The texture is creamy for easy mixing, application and rinsing. Dia color restores color and shine with lost melanin replacement technology, which replicates the color of melanin and fills in the gaps in lost melanin. Contains up to 92% ingredients of natural origin***.

What it does:
- Up to 70% coverage of gray hair.
- 6 weeks of color gloss*.
- 3x more shine**.
- Lightens up to 1 tone with alkaline technology and darkens up to 4 tones.
- Adds highlights and dimension to all hair types and textures.
- Allows you to customize the results with a wide palette of tones, from the lightest blondes to the darkest browns, in cold, neutral and warm tones.
- Has a positive impact on the environment: uses 36% less packaging***; 27 tons less paper****; recycled and recyclable cardboard; 95% post-recycled aluminum tube.

Pro Tips Oxidants:
- You can use any Dia Activateur with the color Dia (mixing ratio: 1 + 1.5). For best results, we recommend:
1. Day Activateur 6 vol. for a smooth color deposit.
2. Day Activateur 9 vol. for medium color deposit.
3. Day Activateur 15 vol. for intense color deposit.

Service Opportunities:
- First highlights and shine for clients looking for their first color.
- Coloring for customers looking for low commitment and maintenance.
- Coverage of gray hair (up to 70% coverage of gray hair).
- White hair blending (for clients who feel comfortable with a % of gray hair).
- Add shine to dull natural hair.

* Instrumental and consumer testing.
** Instrumental test.
*** Maximum % of naturalness in all shades of the range, with a minimum of 84%. The rest corresponds to the color performance, sensoriality and conservation of the formula.
**** Vs. Dia Richesse.

The tone samples are merely indicative, as they may vary depending on the computer screen used to view them. Therefore, Cosmética Click declines any responsibility for any color variations that may arise.